Tesla has reportedly closed its public relations department and is no longer responding to requests for comment.
A deficit in demand would not come as a total surprise. The production of more affordable electric vehicles overtook luxury vehicles a long time ago. Tesla delivered just 15,200 Model S and X models in the third quarter of 2020 out of a total of 139,300 cars. There is also the question of pent-up interest in the inflated Model S “checkered” – if you can afford to splurge on a high-end EV, you might be tempted to wait for the more powerful version.
However, shutting down production completely is still important and reinforces how much Tesla’s strategy has changed in the past few years. Even in the early days of Model 3, the S’s and X’s were still considered important parts of the lineup – now they’re niche cars. Tesla is now targeting the mainstream more (although it’s still above usual prices), and that is unlikely to change when the company hopes produce a $ 25,000 car In the coming years.