Fortnite has dominated the game for the past couple of years, but no one can stay on top forever. Eventually, some players move on, although it is unclear what this means for Epic’s free-to-play shooter. Apple even took photos on the company’s fortunes, claiming its attack on App Store payment policies is makes a plan to increase interest in the game.
Epic itself is taking the issue seriously enough to launch a campaign to use current players to bring their friends back into the fold. Nicknamed “Restart a friendThis encourages current players to choose someone from their friends list who has not played in at least thirty to play matches. Similar to the battle pass system Fortnite popularized where players can access more rewards when they complete in-game tasks, it gives out prizes to 1, 5, 10, and 20 matches played together.