Tuesday, May 11, 2021

Facebook Launches Newspaper Ads to Attack iOS 14 Privacy Changes

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Facebook is using full-page newspaper ads to criticize an upcoming Apple policy that will give iPhone and iPad customers the choice of whether advertisers can follow them. The company says in its ad that it “stands up to Apple for small businesses around the world.” If the policy change goes through, he says, these types of businesses won’t be able to find and target customers with personalized ads. If they can’t do this, their sales will plummet, “adding to the many challenges they face right now,” the company says in the announcement. Bloomberg reports will be published in the New York Times, Wall Street Journal and Washington Post newspapers.

Facebook’s criticism concerns a change in iOS 14 that requires developers to ask permission before following them. “Tracking refers to the act of associating user or device data collected from your app with user or device data collected from apps, websites or other offline properties. companies for the purpose of targeted advertising or advertising measurement, ”the company explains in a developer-focused article. support page. It was announced in June and initially intended for deployment with the launch of iOS 14 in the fall. Two months later, Facebook warned in a blog post that the change “would hurt many of our developers and publishers at an already difficult time.”

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