It would not be shocking if the volume of products offered was directly responsible for this. Device activations already tend to increase around Christmas, regardless of the brand. This demand could easily increase during a pandemic when people buy pills to talk to distant friends or smart speakers to listen to music while working from home.
Yet now is definitely not the right time. This could hinder the initial experience of Apple gadgets for many users, although that feeling is likely to pass once activation is working properly. Let’s just hope this problem doesn’t last much longer – and similar issues don’t affect other manufacturers.
We know your mom can’t wait for everything to work and appreciate your helping to put them in place. We are currently experiencing high capacity which is affecting your ability to set up iCloud, please try again in a few hours. https://t.co/waNYZdXpJm
– Apple Support (@AppleSupport) December 25, 2020