The internet giant has been indexing videos for years, but it has generally focused on dedicated (and often desktop-oriented) video sites like YouTube. This test is aimed specifically at the social media crowd.
This is not a surprising strategy. If you have a quick way to play a social video in your browser or in your search app, you’re more likely to stay on Google pages (and therefore make ad money) than go for Instagram apps. or TikTok. Still, you might not be complaining if it saves time and brings up videos that you would have otherwise missed.
We noticed that Google had integrated Instagram and TikTok videos into this carousel of “short videos” this morning. pic.twitter.com/iDr3C8OEAE
– Brian Freiesleben (@type_SEO) December 27, 2020