Normally one of the highlights of any trade show, especially those with automotive angle, sees the products advertised at this event in person. But with CES a online business only this year due to the pandemic, brands have had to get creative. By trying to reproduce a traditional showcase, Fiat Chrysler Automobiles will create a virtual world where CES attendees and later consumers will have the chance to see what the automaker has been working on in recent months.
The experience will include a virtual brand ambassador who will guide you through the storefront – luckily, you can opt for a self-guided tour at any time. In total, 12 vehicles will be seen in 3D, including the Jeep Grand Wagoneer Concept Fiat Chrysler announced in September. Additionally, it will be videos, hosted by some of the automaker’s engineers and designers, that detail the work and technology that went into these cars.