Wednesday, May 12, 2021

UK reviews Google changes to Chrome’s ‘privacy sandbox’ changes

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As the AMC found in its recent market research, the Google Privacy Sandbox proposals will potentially have a huge impact on publishers like newspapers and the digital advertising market. But there are also privacy concerns to consider, which is why we will continue to work with the ICO as we move forward with this investigation, while engaging directly with Google and other players. of the market about our concerns.

The UK Competition and Markets Authority (CMA) said it found in a recent study that “[Google] could undermine the ability of publishers to generate revenue and undermine competition in digital advertising, thereby strengthening Google’s market power. He also said he received complaints from a group representing newspaper publishers and tech companies alleging that Google was “abusing its dominant position.”

In light of these concerns, AMC has decided to conduct a formal investigation into the Google changes. The regulator said it “is open-minded and has come to no conclusions” at this stage as to whether any laws have been broken. It will continue to work with Google to resolve privacy and competition concerns as the development of new tools progresses.

Meanwhile, Google told Engadget it was trying to balance privacy laws with the need to support “content creators, newsrooms, web developers, videographers” and others who depend on advertising revenue. He added that the Privacy Sandbox proposals have not been finalized and will continue to work with “technologists, businesses, publishers, regulators and others before making changes in 2022.” A Google spokesperson also made the following statement:

Creating a more private web, while also enabling publishers and advertisers who support the free and open internet, requires the industry to make major changes to how digital advertising works. The Privacy Sandbox has been an open initiative from the start and we welcome CMA’s involvement as we work to develop new proposals to support a healthy, ad-supported website without third-party cookies.

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