In its press release, Apple also promised to open an Apple Developer Academy in Detroit. It will help and inspire black youth to become better creators, coders and entrepreneurs. Apple says the program will be available to advertise in Detroit, regardless of their experience, and developed in partnership with Michigan State University. The Academy will consist of two courses – the first is a 30 day introductory program, while the second is a 10 to 12 month program built around developing iOS applications and building a business that leverages from the App Store. Once it launches later this year, the company expects around 1,000 people to take the courses each year.
Apple’s support doesn’t stop there. The company has pledged to invest $ 10 million in Harlem Capital, a start-up venture capital firm, to better support companies with diverse founders. Apple will contribute an additional $ 25 million to Siebert Williams Shank’s Clear Vision Impact Fund, which will support minority-owned small and medium-sized businesses, especially those working in underserved markets or promoting inclusiveness. Finally, Apple will make a contribution to the King Center, a living memorial to the legacy of Dr. Martin Luther King Jr.
Apple CEO Tim Cook said, “We are all responsible for the urgent work of building a fairer and more equitable world – and these new projects send a clear signal of Apple’s enduring commitment.”