For those on a tight budget, GameFly has also launched a base level of $ 5 for Game + Movie customers. It doesn’t have access to newer titles, 4K or GameLock, but it’s also $ 4.50 cheaper than the more affordable standard subscription.
GameFly Marketing Director Joe Slepski said in a statement:
“We took several steps this year to meet the needs of our members, starting with our GameLock feature, which for the first time offered members a guaranteed rental. Second, we’ve taken on more inventory costs on our end, increasing our inventory on almost every game across the board. This breaks with the traditional rental model dating back over 40 years, where 1: 1 achievement was not possible. Plus, we’ve added more service levels, giving members even more control over how we adapt to their playstyles. ”
Alliance Entertainment, a physical media distributor, purchased GameLock is back in October. This gave the company access to a more comprehensive catalog of games to buy and rent. He launched GameLock soon after.