The announcement comes a few days late, as the Amazon-owned company said in september that E2E would arrive by the end of 2020. Currently, Ring encrypts content as it is downloaded or stored on its cloud servers. Once activated, data and videos will be encrypted at every part of the channel and can only be viewed by the user. Ring also allowed users to determine the length of their videos are stored online before deletion.
It is hoped that adding end-to-end encryption to its platform will deflect criticism that Ring has played quickly and freely with the security of its customers. In the past two years, advocacy and security groups have said the Ring app for Android is riddled with third party trackers. Other high level hacking attempts, where malicious individuals gained access to the doorbells, forced the company to double security. And, until 2020, the company has been focused on building user confidence.
This comes at a time when a number of Internet of Things devices have been exposed as less than secure, with video doorbells gaining attention. After all, they’re a crucial tool for many homeowners to both greet (and screen) visitors, as well as monitor activity on their doorstep. Two months ago, a British consumer organization Which? looked at a number of off-brand doorbells, finding them all dangerously dangerous.
We hope that Ring’s announcement will encourage other manufacturers to take the security and privacy of their users more seriously. Although there are still many questions be asked about the proximity to the company with a certain law enforcement agencies in the United States, and their implications.