Thursday, January 21, 2021

Google is testing the possibility of buying directly from YouTube videos

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It’s easy to imagine scenarios where this feature would work the brand’s way, such as kitchen designers plugging into kitchen accessories, gamers selling components from their PCs creating videos, and , of course, unpacking channels highlighting the products they present. The creators were able sell merchandise via a mall on their channel for the past couple of years, and this latest experience looks like another way for them (and YouTube) to generate income.

Reports swirled for some time that YouTube has explored a feature in this direction. A number of platforms are integrating more shopping features, including Instagram and WhatsAppSo it’s no surprise that Google is doing the same on YouTube. After all, Google Shopping ads started to appear under YouTube videos in 2015.

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