Thursday, January 28, 2021

Google now owns Fitbit | Engadget

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It’s unclear exactly how Fitbit will change under Google ownership; So far, it looks like the brand will continue to be separate from Google. This is how things turned out when Google also bought Nest – the smart home brand eventually lost its status as a separate company and is now just a sub-brand of Google’s hardware division. When the deal was first announced, Osterloh noted that the deal was an opportunity for the company to create wearable devices “Made by Google”, and Osterloh and Park’s comments made it sound like that future devices would run Google’s own Wear OS software. Whether that means Fitbit’s software will be completely replaced by Google’s software on future devices remains to be seen.

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