As part of this agreement, French newspapers will have access to Google News Showcase. They will also be able to publish full or partial articles and experiment with bulleted or other formats. Subscription sites may also give readers certain articles free of charge.
Google was forced to negotiate with publishers after France became the first country in the EU to implement new rules around an issue called “neighboring rights,” or neighboring rights. Essentially, it’s a copyright law designed for news publishers that requires digital companies like Google and Facebook to pay or at least negotiate to post articles.
“This agreement is an important step, marking the recognition of the neighboring rights of press publishers and the start of remuneration,” said APIG President Pierre Louette. “This agreement … opens up new perspectives for our partners, and we are happy to contribute to their development in the digital age and to support journalism”, added the CEO of Google France, Sébastien Missoffe. .
Until it was forced into law, Google was totally opposed to paying publishers for content, arguing it was already helping websites increase traffic. He also noted that most news publishers have licensed Google to use and display their content for free. In return, the French governing body argued that publishers would have seen a sharp drop in traffic if they had not, as Google has 90% of the search market. At the same time, Google has had the advantage of providing better search results without paying anything.
Since the entry into force of the law, Google has been negotiating with French publishers on how to apply the rules. In November 2020, he had agreements concluded with six newspapers and magazines, including the national dailies The world and Le Figaro. However, Google is still negotiating with news agencies like Agence France Press (AFP) and magazine editors. Financial deals are confidential, so it is not yet clear how much publishers stand to gain.