YouTube deploys hashtag landing pages to all users

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As TechCrunch points out, it doesn’t seem like there is a clear logic for why YouTube highlights some videos over others. With Instagram, for example, sorting content by hashtag will usually highlight the most popular new photos and videos. This is not the case with YouTube, where you will currently see a mix of new and old content side by side. Of course, that’s not necessarily a bad thing, but we’ve seen that sometimes only one channel dominates a page.

The update also changes the way the platform handles hashtags in general. Previously, when you typed on a hashtag or searched for one, YouTube would also come back with similar videos. This is no longer the case. The platform will now only highlight content that has been explicitly tagged by its creator.

In practice, we found the pages highlighting videos that were not searched. That way, it’s an interesting way to discover new content, especially if you don’t feel like traditional research is bringing anything new or remarkable.

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