Lego and Universal Music Group (UMG) are teaming up for Vidiyo, a new ensemble for children aged seven and ten to create their own music videos. It’s a bunch of numbers and blocks that when scanned into the app will make these characters pop into songs and dance with the power of AR. Of course, future directors can choose where and how to stage their scene, and can even dance alongside the action figures.
The music is courtesy of UMG’s pop artist roster, with 60-second samples accompanying clips that kids can create and edit on their own. All they have to do is scan their favorite character and run the dual AR from the app, and participate themselves. Additionally, scenes can be enhanced with BeatBits, square tiles that when scanned trigger special effects like bursts of confetti.