Merchandise inspired by the U.S. Senator’s wardrobe at Joe Biden’s inauguration raised $ 1.8 million for a charity.
A viral photo of US Senator Bernie Sanders wearing woolen mittens helped raise $ 1.8 million for charity in his home state of Vermont.
Sanders announced on Wednesday that the money was raised through merchandise inspired by the image of him sitting cross-legged in a casual jacket, with cozy hands in brown and beige mittens at President Joe Biden’s inauguration.
The image, taken by an AFP photographer, quickly captured the internet’s imagination, with many noting that Sanders looked more like shopping on a cold Wednesday than attending the 46th swearing-in ceremony. President of the United States.
Memes dropping the Mitten Sanders in iconic artwork, Ultimate Fighting Championship matches, classic album covers, and popular TV shows, to name a few, have quickly abounded on the pages. social networks.
Sanders put the first of the so-called “Chairman Sanders” merchandise, including T-shirts, sweatshirts and stickers, on its website Thursday night and the first print sold out in less than 30 minutes, said Sanders. -he declares.
More goods were added over the weekend and sold out on Monday morning, he said.
“Jane and I have been in awe of how creative so many people have been over the past week, and we are happy to be able to use my internet fame to help Vermonters in need,” Sanders said in a statement. written statement.
– the anti-fraud entrepreneur (@yournailplugx) January 22, 2021
“But even this amount of money is no substitute for congressional action, and I will do everything I can in Washington to make sure workers in Vermont and across the country get the help they need in the midst of the worst crisis we have faced since the Great Depression.
Sanders’ mittens were made by a teacher at an elementary school in Vermont who has a secondary business making mittens from recycled wool. Although she said the mittens would not be for sale to the general public, she told local media she would auction three pairs for a local charity.
– Jen Ellis (@vtawesomeness) January 24, 2021
Meanwhile, groups that will benefit from Sanders’ transport proceeds include Regional Aging Agencies to fund Meals on Wheels across Vermont, Vermont Community Action Agencies, Feeding Chittenden, Vermont Parent Child Network, The Chill Foundation, Vermont Seniors ‘Centers and Bi-State Primary Care for Improving Dental Care in the State, Sanders’ office said.
Getty Images will donate its profits under the license agreement to put the photo on T-shirts, sweatshirts and stickers to Meals on Wheels of America, Sanders’ office said.
Do you remember this cute crochet Bernie? The doll’s maker, Tobey King, auctioned it off on eBay, promising 100% would go to Meals on Wheels.
– Bernese identity (@bern_identity) January 27, 2021
Sanders’ inaugural wardrobe also inspired at least one other charitable spinoff.
A handmade crochet doll from Sanders sold for $ 20,300 on eBay, with the creator pledging to donate all proceeds to the Meals on Wheels organization.
The online auction company then said it would match the final offer, guaranteeing the charity more than $ 40,000.