Monday, May 10, 2021

HBO Max didn’t expect to have so many subscribers for another two years

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In its Q4 2020 earnings call on Tuesday, AT&T revealed that its streaming subsidiary HBO Max Now has some 40 million paid monthly subscribers – a figure no company expected the service to reach until at least 2023. HBO now has more than 60 million subscribers, according to AT&T.

It should be noted that the 40 million subscriber figure includes not only people who pay for the standalone Max subscription, but also people who have access to Max through their existing wire harnesses or one of the many offers of. launch that mobile operators offer from the service. launch last May. Only 17 million of them are considered “activated” as long as they have downloaded and used the Max mobile app or are actively paying for the service outside of bundles. For comparison, Disney + surpassed 86 million subscribers the year after launch, although Disney enjoyed the benefits of a lower subscription price and a stronger brand identity.

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