Notably, Facebook’s post will appear before Apple’s own notification, allowing the social media company to set the tone for the conversation. By opting for website and app tracking, Facebook says it can provide you with a “better ad experience” where you will see more personalized ads. He also claims that you will be helping businesses that rely on advertising to reach their customers.
Facebook came out against the IDFA requirement almost immediately after its announcement to WWDC 2020, and the two have traded blows ever since. “Apple can say they are doing this to help people, but the movements are clearly following their competitive interests,” Facebook CEO Mark Zuckerberg said during recent income report.
Without explicitly naming Facebook, Apple CEO Tim Cook responded a day later. “If a business is built on deceptive users, on data mining, on choices that aren’t choices at all, that doesn’t deserve our praise. It deserves contempt, ”he said. On the same day, it emerged that Facebook was preparing to launch a antitrust lawsuit against Apple.