“This test is designed to help ensure that people using Netflix accounts are allowed to do so,” Netflix told IGN when contacted for comment.
In its current form, the prompt will not block users of the account they are using if they select the option to check later. Also, it only appears on TV devices at the moment. It appears that the test is currently limited to a few markets.
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In 2016, Netflix co-CEO Reed Hastings explained password sharing to analysts as something that comes with the streaming landscape. “Password sharing is something you have to learn to live with,” Hastings said. “There is so much legitimate password sharing, like you share with your spouse [or] with your kids … so there’s no clear line, and we’re fine like that. “
Netflix reported that it had 203.7 million subscribers globally at the end of 2020. As the streaming landscape continues to become increasingly crowded, with services like Paramount +, HBO Max, and Disney + Launched over the past two years, cracking down on password sharing appears to be a path Netflix could take to continue growing its subscriber base in the future.
J. Kim Murphy is a freelance entertainment writer.
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