Thursday, April 15, 2021

Netflix’s New Test Might Call You If You Share Passwords

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A new Netflix test may indicate that the streamer will attempt to prevent users from sharing accounts in the future. Last week, Netflix introduced a verification system for users in multiple countries that displays a warning: “If you don’t. not live with the owner of this account, you need your own account to continue viewing. “The new prompt was first reported by GammaWire.The test allows users to authenticate their account by text or email, or simply by pressing a button to “Check Later”. It also offers the possibility to create a new account.

“This test is designed to help ensure that people using Netflix accounts are allowed to do so,” Netflix told IGN when contacted for comment.

In its current form, the prompt will not block users of the account they are using if they select the option to check later. Also, it only appears on TV devices at the moment. It appears that the test is currently limited to a few markets.

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The new test represents a notable change in Netflix’s attitude towards the practice of password sharing, which it has historically turned a blind eye to. While it is not entirely illegal for users to share passwords with each other, it goes against the law. Terms of use listed on the company’s website. The company has already implemented lighter password-sharing prevention measures, limiting the number of devices that can use an account at the same time. However, this is a reminder especially to users of the official policies of the streamer.

In 2016, Netflix co-CEO Reed Hastings explained password sharing to analysts as something that comes with the streaming landscape. “Password sharing is something you have to learn to live with,” Hastings said. “There is so much legitimate password sharing, like you share with your spouse [or] with your kids … so there’s no clear line, and we’re fine like that. “

Netflix reported that it had 203.7 million subscribers globally at the end of 2020. As the streaming landscape continues to become increasingly crowded, with services like Paramount +, HBO Max, and Disney + Launched over the past two years, cracking down on password sharing appears to be a path Netflix could take to continue growing its subscriber base in the future.

J. Kim Murphy is a freelance entertainment writer.

(Photo by Pascal Le Segretain / Getty Images)

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