Google has no other choice but to face a lawsuit regarding Incognito mode tracking. As Bloomberg reports, Judge Lucy koh denied Google’s request to dismiss the class action lawsuit. Koh determined that Google “had not informed” users that it was still collecting data while Incognito’s privacy mode was active, giving complainants enough ground to move forward with their case.
We asked Google to comment.
It is not known whether the lawsuit will be successful or not, let alone whether there will be any significant changes or compensation. Successful class actions often lead to payments that represent a fraction of damage to customers. The limitations of private browsing mode are well known to enthusiasts – it’s really there to prevent sites from appearing in your local search history and cookies, not to block all potentially identifying traffic.