Sunday, April 18, 2021

2K Games signs multi-year exclusivity deal with Tiger Woods

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2K has entered into an exclusive long-term partnership with Tiger Woods and will acquire HB Studios, the development team behind The Golf Club franchise and the PGA Tour 2K21. One of the world’s best-known golfers, the deal will grant 2K the rights to the Woods name and likeness. It will appear exclusively in PGA Tour 2K and all other golf games produced by the company during the multi-year partnership. Woods will also serve as executive director and consultant on upcoming PGA Tour 2K games, playing an active role in game development.

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“I can’t wait to make my comeback in the video game landscape, and with 2K and HB Studios, I’ve found the right partners to make it happen,” said Tiger Woods. “I am honored to be a part of this opportunity and look forward to sharing my expertise and ideas as we build the future of golf video games together.” “and that the studio will be 100% owned by 2K upon closing of the acquisition in the first quarter of 2021. The financial terms of the acquisition transaction or the Tiger Woods exclusivity agreement do not have been disclosed. 2K revealed a partnership with OneTeam Partners and the National Football League Players Association in July 2020 to include “football’s hottest star players” in future NFL 2K games. Here is our review of the PGA Tour 2K21, which we scored as “the most flexible and enjoyable golf game since the Tiger Woods series was at its peak.”

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Jordan Oloman is a freelance writer for IGN. Follow him on Twitter.

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