Thursday, April 15, 2021

Facebook will pay News Corp to use its content in Australia

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Facebook has sign a three-year agreement that would give him permission to use content from News Corp’s properties in Australia. The multi-year agreement covers several Australian publications owned by the company, including The Australian national newspaper, news.com.au, as well as The Daily Telegraph in New South Wales, Herald sun in Victoria and The Courier-Mail in Queensland. As Reuters note, News Corp is the first media to have reached an agreement with the social network following the passage of new laws that require tech giants to pay publishers to use their content.

Unlike Google, which quickly hit a deal with News Corp and other outlets, Facebook was reluctant to do so and even blocked users to share news links in the country for a while. He accidentally blocked government pages, nonprofit pages and other non-media pages during the implementation of the ban, blaming laws that apparently “did not provide clear direction on defining news content. Days later , however, Australian Prime Minister Scott Morrison ad that the company has started to negotiate with the authorities again. Facebook then rescinded the news ban after authorities agreed to some changes in the then proposed laws.

Now, it looks like Facebook is ready to make some deals so it can fill its News tab with content. In its announcement, News Corp said the social network had signed a separate agreement with Sky News Australia. Reuters says newspaper broadcaster and publisher Seven West Media Ltd and rival Nine Entertainment Co Holdings Ltd are also currently in the midst of negotiations with Facebook.

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