Starting July 1, Google will reduce its commission fees on the Play Store to 15% on the first million dollars developers earn each year in its market, the company (via ). Google says the change will reduce fees charged to 99% of Android developers by 50%. “These are funds that can help developers scale at a critical phase of their growth by hiring more engineers, adding to their marketing staff, increasing server capacity, and more,” Google said. Once a developer crosses the million dollar mark, the company will then take their standard 30% reduction.
Apple towards the end of last year. However, in the case of the Play Store, developers don’t need to sign up for a program to take advantage of Google’s new bounty. Plus, the company is making the First Million Fee Reduction available to all developers, even those who easily get more in a single year. Notably, the change precedes a policy that Google will implement on This will force all developers to process their payments through the Play Store billing system.
Independent developers have long criticized Apple and Google for cutting their work too much. Those criticisms turned into open protest last year when Epic Games intentionally broke the two and rules on in-app purchases. This action led to a between Epic and the two tech giants, with no end in sight.