Wednesday, April 14, 2021

Google’s antitrust lawsuit changed to target Chrome’s privacy sandbox

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Antitrust lawsuit against Google was modified to reflect changes to ad tracking in Chrome. Texas Attorney General Ken Paxton announced the multi-state suit, which focuses on Google’s advertising technology, in December. Meanwhile, five other attorneys general (from Alaska, Florida, Montana, Nevada and Puerto Rico) have joined the trial, for a total of 15.

The MAs claim that Google has exploited its dominant positions in the search, video and other market to eliminate small ad networks and effectively compel advertisers to use its platform. The updated costume includes a section on Google , which partly consists of using to serve relevant announcements to large groups. Google in Chrome by 2022.

The trial accuses Google of hiding “its real intentions behind a pretext of confidentiality” and suggests that the changes place “Google’s Chrome browser at the center of tracking and targeting.” Google publishers are currently using it to track users and target advertisements “and argues that the move would force” advertisers to pressure Google money otherwise spent on smaller publishers, “such as local newspapers.

Engadget has contacted Google for comment. UK too in Privacy Sandbox earlier this year.

Google the next phase of its plan to block cookies while supporting its advertising activities. He said he would stop selling ads based on individual browsing history and no longer create tools to track a user’s data on their own products.

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