Thursday, April 15, 2021

Official Xbox mini fridge is now a thing as Microsoft pursues Meme Fridge Series X

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Lamarr Wilson via Instagram

Friendships come and go, but memes? Memes last forever. This is especially true for the Xbox team, as not only are their social media team on fire with their game meme, but the company itself isn’t afraid to get a little weird for a new promo. Case and point? The Xbox Series X refrigerator Microsoft debuted last year. We thought that was the end of it, but no, Team Green is back with another kitchen item: the Xbox Mini Fridge.

The revelation of this glorious mini-fridge comes from WWE wrestler turned actor Dwayne “The Rock” Johnson. He took to his Instagram to unbox a special delivery and what was inside will rock these energy drinks with excitement:

Lamarr Wilson also showed off his Xbox package with the same level of energy I wish I had today:

Do i need any of these? No. Do I want one aggressively? Mayyyybe.

It’s just one of the ways that Microsoft has changed its entire strategy by examining how the Xbox fits into the larger game. Between focusing more on the value of its ecosystem and becoming “plugged in with the kids” on TikTok, what Team Green is doing shows a smart pivot that’s going on in the marketing scene right now. And you know what? Keep the memes coming, we can’t take life too seriously all the time.

What do you think of the Xbox mini fridge? Funny gimmick? Appliance desired? Sound off in the comments section below, Phil Spencer would like you to.

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