Sunday, April 11, 2021

Google’s plan to block third-party cookies caught the attention of the DoJ

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The Justice Department is reportedly reviewing Google’s plans to in Chrome and stop targeting ads based on individual browsing history. According to , the agency seeks to know if the transition to a of ad targeting will hurt small ad networks.

According to the report, investigators asked executives in the advertising industry about the change, including questions about the impact of the changes in the way Chrome handles cookies on the advertising and news industries. They are apparently curious as to whether Google is going to be able to collect user data while preventing other advertising companies from doing so. Engadget has contacted Google for comment.

While the line of inquiry may not lead to legal action, there is a chance the DoJ may join. of several states on Google’s plan to introduce a to Chrome. UK regulators are also Privacy sandbox.

The Ministry of Justice , accusing the company of having an unfair monopoly on research and research-related advertising. The case should be tried . A group of 38 attorneys general linked to Google search in December.

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