Thursday, April 15, 2021

YouTube competitor TikTok’s shorts expand to the US

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Last fall YouTube presented the short films, a short form video platform that directly competes with TikTok (as well as other TikTok clones like Instagram reels. While YouTube users around the world were able to view the short films, only people in India had initial access to the short film creation tools built into the YouTube app. That changes today, as the company announced that the beta version of Shorts is expanding to the United States. As with many versions of Google, this one will be rolled out gradually over the “next few weeks”.

When Shorts first launched in India, it had the tools expected to make short video, including the “multi-segment” camera first popularized by Vine, a catalog of music to use, text, settings. speed, etc. Shorts are still limited to 15 seconds when shooting with the built-in camera, but you can download videos as long as 60 seconds as you have.With the US launch, YouTube has added a few smart new features, many of which are focus on audio. YouTube now has music licenses from hundreds of record companies and publishers, including the “big three” of Sony, Warner Group and Universal. This means that you will be able to access practically any popular music that you want to put in the background of your short film.

The shorts will also allow creators to sample audio from any other short on YouTube to remix and use in their own creations. And even the audio from standard YouTube videos is up for grabs, assuming the original creator wants to make it available. And YouTube is leveraging its extensive catalog of videos as well as the YouTube Music service to pair Shorts with these other products. For example, if you are watching a short movie that contains a specific song, you can tap it to go directly to the artist’s official channel and see the original music video. YouTube also plans to show short films with a particular audio track below the official video, which will make it easy for you to find other short films using the same song. To encourage people to make more short films, YouTube videos will also soon have a button that will let you start making your own video based on the one you’re watching.

Unsurprisingly, YouTube plans to make short films more visible, both in its app and on the web. There is already a “shelf” on the homepage of the YouTube app that contains short films, and they will be collected from the YouTube website as well. Finally, Shorts now has a text timeline that lets you choose exactly when and how long a text overlay will stay visible in your video, which is very useful for the various ‘step by step’ style clips that are poplars in. this format.

I asked YouTube’s Todd Sherman, who is the product manager for Shorts, if he thought last year’s pandemic had anything to do with the wild proliferation of TikTok-style videos. He called it an “accelerator,” but thinks it’s more of a confluence of technologies coming together at the right time. “If you look back and take YouTube as an example, the creation of YouTube came at a good time, because at that time a lot of people had access to digital cameras, computers and video editing software,” he said. he declared.

He sees the same thing happening here with shorts and similar sizes. “This new era of video started I think with the ‘Vine’ camera, the multi-segment camera, because that feature outlived Vine,” Sherman said. “It’s one, but there are others like speed control and recording with an audio source provided. On the creative side, it allows a lot of people to produce short entertaining videos for strangers. ”

All of these updates are rolling out to YouTube users starting today, but it remains to be seen how long it will take before it reaches your account. If you are in a country other than the United States or India, you will have to be patient – YouTube has yet to say when the short film creation tools will still be available in other countries.

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