This week, Domino’s is rolling out autonomous pizza delivery via Nuro’s R2 robot. This new delivery option is an occupant-less robotic vehicle that has received regulatory approval from the US Department of Transportation. Deployment is limited to certain hours and to a single location in Houston, TX. In the era of COVID-19, contactless delivery has already become a major staple for most delivery services. Pizza has been inextricably linked to gambling as a premier food option for ages, and it will be interesting to see how driverless delivery controls the momentum.
Houston, we have a robot.
And this robot is named R2 by @nurobots: an autonomous pizza delivery vehicle.
And we’re testing it in Houston, Texas.
Welcome to the future of pizza delivery. pic.twitter.com/dxGmC5jHwe
– Pizza Domino (@dominos) April 12, 2021
We remember the amazing days of EverQuest II’s infamous “slash pizza” order, where the player could enter / pizza to start a pizza delivery order. You could be sitting there regaining your mana, getting ready to take on orcs, and having pizza delivered to you. If you played MMORPGs back then, this type of marketing campaign was a big deal among monster grinders. While in reality the use of the order wasn’t much different than if you yourself had gone to a website and entered a delivery order, but there was one novelty that really embraced MMO culture of the late 90s and early 2000s.
While / pizza is more of a meme today and generally used to take hits on gaming lifestyles, especially the MMO scene, it was absolutely a real thing lost in time. However, pizza has always been a game-adjacent food, with big overnight gaming events in homes, basements, and LAN parties often accompanied by piles of pie and 2 quarts of soda. Since pizza is generally greasy and dangerous for keyboards and controllers, it’s a good choice for gaming, but it’s easy to eat and doesn’t require any utensils or even a plate, depending on your situation. made an excellent choice.
The new Domino robot is tracked via GPS, making it easy to find in case your location involves side roads or alcoves. Is this the future of pizza delivery? Is this the future of any delivery? What are the long term implications of this technology if it takes off? Oh, and do you really want to order pizza now? Let us know in the comments!