However, the company reportedly had issues with the device. It currently requires a fan, for example. This led to some early prototypes that were too large and heavy for prolonged use, according to Bloomberg. Corrective lenses could also raise regulatory challenges. If Apple goes ahead with high-resolution displays, which are said to be better than competing offerings, it will likely be expensive too. This means it will struggle to break into mainstream audiences like the iPhone, iPad, Apple Watch, and AirPods. Instead, it would be a niche proposition similar to the company’s redesigned Mac Pro, Bloomberg theorizes.
Maybe it doesn’t matter, though. The real purpose of the headset might be to spark interest in Apple’s AR glasses. This particular device is still in the early stages of development, according to Bloomberg. Engineers would still be working on the core underlying technologies, which means any theoretical launch is years away. Bloomberg is quick to point out that the company’s plans could change and both products could be scrapped entirely. Still, these details suggest that the company has yet to give up on the concept. Management did not buy NextVR for nothing, it seems.