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There are a few caveats. Blizzard is clearly focused on paid games, not free games or freebies. the Total War Saga: Troy Giveaway has seen 7.5 million people claim a copy within 24 hours, for example. It is also remarkable that other World of warcraft the extensions got closer – Cataclysm sold 3.3 million copies in 2010. Shadowlands is doing well, but his all-time records aren’t much higher.
We will add that the COVID-19 pandemic may have played a significant role in adoption. If you stay safe at home instead of leaving, you’ll have a lot more time to spend on multi-hour raids and leveling.
Even so, the revival is notable. World of warcraft has long been one of the most popular games of any type, but has faded in recent years as rival online experiences and an aging engine played against it. Virtually every other MMO would have been on the verge of switch off, if it wasn’t already. The question, of course, is whether this is sustainable or not. There is no guarantee that people will continue to gamble as the pandemic abates (hopefully) in 2021. If nothing else, it shows that Warcraft the name is still very valuable.
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