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While Netflix ignored the appeal of live sports and Disney left it to ESPN +, Amazon Prime Video included streaming games from the Yankees, MLS, tennis and even the NFL. In the UK it broadcasts Premier League matches and also broadcasts UEFA Champions League streaming in Germany. The service could have another major goal in sight with Formula 1. According to the Financial TimesF1 CEO Chase Carey confirmed “active” discussions and said the racing series has had discussions with “Amazon and all global digital platforms.”
Talks may not change anything, in the US Formula 1 airs on ESPN showing Sky Sports UK broadcast thread. However, with the pandemic, that could turn things around, with the series and ESPN facing significant losses. Netflix Drive to survive The series has already attracted a number of new viewers to the sport and may lead F1 to consider online services as a way to grow beyond niche popularity in the United States.
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