Tuesday, March 21, 2023

Google experiments with surfacing TikTok and Instagram videos in search

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The internet giant has been indexing videos for years, but it has generally focused on dedicated (and often desktop-oriented) video sites like YouTube. This test is aimed specifically at the social media crowd.

This is not a surprising strategy. If you have a quick way to play a social video in your browser or in your search app, you’re more likely to stay on Google pages (and therefore make ad money) than go for Instagram apps. or TikTok. Still, you might not be complaining if it saves time and brings up videos that you would have otherwise missed.


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