Friday, October 7, 2022

Google to face lawsuit for tracking Incognito mode

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Google has no other choice but to face a lawsuit regarding Incognito mode tracking. As Bloomberg reports, Judge Lucy koh denied Google’s request to dismiss the class action lawsuit. Koh determined that Google “had not informed” users that it was still collecting data while Incognito’s privacy mode was active, giving complainants enough ground to move forward with their case.

Key participants in the lawsuit accused Google of misleading users, telling them their information was private while monitoring their habits. The search giant had argued that users accept its privacy policy and therefore know Google is collecting data. He reportedly warned that Incognito “doesn’t mean” invisible “” and that sites could still see activity.

We asked Google to comment.

It is not known whether the lawsuit will be successful or not, let alone whether there will be any significant changes or compensation. Successful class actions often lead to payments that represent a fraction of damage to customers. The limitations of private browsing mode are well known to enthusiasts – it’s really there to prevent sites from appearing in your local search history and cookies, not to block all potentially identifying traffic.

However, it is not clear that the general public is aware of Incognito’s true behavior. The lawsuit could force Google to tell users more explicitly what it does and what it doesn’t collect. The complaint also serves as a criticism to companies that bury important information in their Terms of use. Few people read these agreements from start to finish, and this can cause problems when confidentiality is at stake.


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