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YouTube will also begin removing content alleging voter fraud, as tech companies aim to control disinformation.
Google will lift its temporary ban on election-related ads on December 10, he said on Wednesday.
Google’s suspension of election ads, which took effect after the polls closed in the US presidential election on November 3, was one of its measures to combat disinformation and other abuses on its site.
It was part of its “sensitive events” policy, which aims to ban content that potentially capitalizes on events such as public health emergencies or natural disasters.
Google said in an email to advertisers seen by Reuters that “we no longer view the post-election period as a sensitive event.”
Major online platforms came under pressure to control election disinformation on their sites – falsifications that continued to proliferate on social media after polling day.
“We will continue to rigorously enforce our advertising policies, which strictly prohibit clearly false information that could significantly undermine confidence in elections or the democratic process, among other forms of abuse,” Google said in a statement Wednesday.
When Google announced the ban to advertisers in September, a spokeswoman said it would be in place for at least a week and that factors such as the existence of civil unrest would impact when it was lifted.
Facebook, who introduced a temporary ban on political ads and advertisements, said in November that his post-election hiatus on political ads would likely last another month. Facebook did not immediately respond to a question from Reuters about when to lift its ban.
Extensions of commercials have raised concerns from campaigns and groups keen to reach voters to Georgia races January 5. These second-round races must decide the control of the US Senate.
Google’s ban applied to election-related ads on its ad serving platforms, including its video streaming service YouTube and Google Ads.
In a separate announcement, YouTube said Wednesday it would start removing content alleging electoral fraud or technical errors, arguing that “enough states have certified their election results to appoint an elected president.”
“In view of this, we will begin to remove any piece of content uploaded today (or at any time after) that misleads people into alleging that fraud or widespread errors changed the outcome of the presidential election.” American 2020, in line with our approach to the historic US presidential elections, “YouTube said in a declaration published on its site.
Twitter banned political ads last year.
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