Home Gadgets news Netflix explains how it uses AI to sell you on a show

Netflix explains how it uses AI to sell you on a show



For thematic comparisons, Netflix creates a “similarity map” in which the AI ​​uses a show’s metadata, tags, and summaries (“integrations” in the world of Netflix) to determine links to other titles. . Marketers would know which shows and movies to help describe a coming-of-age comedy, for example.

Along with audience sizes, the service has an AI model that compares the audience sizes of similar jobs in a given country. If a drama is likely to turn out well in Spain, Netflix could not only speed up marketing in the region, but prepare dubs and subtitles sooner.

The systems are self-supervised, giving them access to a much wider range of titles than they would if they were limited to Netflix’s own information.

Netflix’s approach might not be exciting if you prefer the human approach – there’s no such thing as an independent production getting huge audiences after an executive gives it a go. AI, however, makes it easier to market a stream of originals for Netflix and removes some of the subjectivity that could hinder the success of some shows.




Please enter your comment!
Please enter your name here

Exit mobile version