At CES today, Philips announces a new flagship toothbrush that he hopes will stand up to its rivals in Oral-B and others. The company says its new Sonicare 9900 Prestige uses “AI” to monitor your oral health and brushing style to better protect your teeth from cavities. Using “SenseIQ”, the new smart brush will sense how hard you are pressing against your teeth and adjust the intensity of the vibrations accordingly.
The company said that “most of us apply too much pressure while brushing,” with the new unit designed to mitigate this tendency. And the new brush head has a new set of angled bristles that Philips says will remove 20 times more plaque than existing models. All of this, coupled with the Sonicare app, which offers real-time advice on the best way to clean your teeth, with personalized recommendations.