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At least a chord like this makes sense. Roku has access to a plethora of out-of-the-box videos featuring big stars like Rachel Brosnahan, Chrissy Teigen, and Liam Hemsworth. You can’t buy a Roku player or TV with Quibi in mind, but it will give you a reason to check out the Roku Channel – useful while a pandemic keeps many people at home.
Quibi, meanwhile, manages to recoup some of its costs and make sure its shows survive, even if their signature vertical viewing option won’t. Not that many viewers will necessarily care about losing the original experience. Quibi was condemned from the start when he asked you to pay $ 5 a month for a mobile-first service that would have been a tough sell even under normal circumstances, let alone during a pandemic.
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