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Tidal still has a few advantages. Users can pay for a HiFi plan that unlocks streaming options – HiFi and Masters (2304-9216 Kbps) – which are higher quality than anything offered by Apple and Spotify. (Amazon has an equivalent service called Amazon Music HDHowever, it’s not clear whether exclusive, higher-quality occasional streaming is enough. Tidal’s subscriber numbers are a mystery, leading many to believe that he lags behind Spotify and Apple Music. Back in 2018, Norwegian newspaper Today’s company reported that the company was faking numbers from several of its biggest albums. This led to an investigation which was approved by the Norwegian Supreme Court Appeal Board Last june.
Square, meanwhile, is works extremely well. The company first gained momentum with its square-shaped card readers, which small merchants could connect to their phone or tablet via a 3.5mm headphone jack. The company has since grown into a host of lucrative merchant services and launched a consumer smartphone app, Cash App, for transferring money, buying stocks and other banking related tasks. The application has proven popular with young adults, and Cash App looked at this image in e-sport organization sponsor 100 Thieves. A music streaming service, therefore, may not be the strangest acquisition if Square is to continue cultivating this younger user base.
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