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Come for the football, stay for the commercials.
The Super Bowl has become synonymous with commercials over the years, and there is no shortage of commercials to enter the annals of the television pantheon, whether for their humor, their emotion or their technical innovation. It is no longer a secret, but the Super Bowl 55 The ad space is going to be a little different.
This year, some big hitters are passing on the opportunity to promote their product: Budweiser, Pepsi, Coca-Cola and Ford all choose not to run ads for their products for various reasons, but mostly because organizations choose to spend money. the money. elsewhere, including sending money to advertising agencies to help promote Americans receiving the coronavirus vaccine.
MORE: The 25 best Super Bowl commercials of all time, ranked
The money to spend on advertising space during the Super Bowl has grown exponentially. The asking price for ad space this year is well over $ 5 million for a 30-second spot during Super Bowl hours, maximizing the number of looks of their product at one of the biggest TV events. country of the year. Last year, over 102 million people tuned in to the Chiefs’ victory over the 49ers at Super Bowl 54.
So, to catch up with you and show all of your friends the (virtual) water fountains, here are this year’s Super Bowl commercials:
Super Bowl 2021 commercials
Tide ‘Jason Alexander Hoodie’
Believe it or not, Tide is back with its latest and pretty funny offering for the Super Bowl 2021 ad cycle: the Jason Alexander hoodie.
Interestingly – and certainly not a coincidence – the commercial features the theme of “The Greatest American Hero,” which was portrayed by George Costanza of Alexander’s iconic episode of “Seinfeld.” Time is a flat circle.
Chipotle, “Could a burrito change the world?”
The answer: Probably not, but Chipotle takes a closer look at how their burrito could change the world.
Whether or not a burrito can change the world is up for debate, but what isn’t is how delicious they are. Mmm. Burritos.
Bud Light, ‘Legends’
As Budweiser keeps the Clydesdales in the stable this year, they will be promoting other brands, including Bud Light.
In this teaser for an ad – that’s right, an ad for an ad – Bud Light teases the return of many legendary But Light spokespersons, including Post Malone, the Bud Knight and the “Real Men of Genius” singer. David Bickler. It should be legen (wait) dary.
Pringles, ‘Space Return’
Playing off past Pringles ads, this on-chip ad features the return to Earth of a few astronauts, only to discover that people are still finding new, complex ways to stack the oblong chip.
Barbecue Pizza Pringles doesn’t sound too bad.
Mercari, ‘Unused Things’
Mercari, a mobile app designed to help you sell your unused goods, is here to remind you that you no longer need Big Mouth Billy Bass on your cave wall. It’s not 1999. You can also sell your Playboy pinball machine. Your in-laws have always refuted.
Michelob Ultra, ‘Happy’
Oh, you thought you’d go all Super Bowl Sunday without seeing someone from the Manning family on your TV? How wrong you are, my friend.
In this Michelob Ultra ad (a brand owned by Anheuser-Busch), the narrator asks: what comes first, the winner or the happiness? (We know the answer to that. But good effort anyway.)
Bud Light, ‘Last year’s lemons’
When life gives you lemons, make Bud Light Seltzer Lemonade.
This ad reminds us of how crappy 2020 was, with little references to some of the year’s trends taking center stage: home hairstyles, disastrous airports and cardboard cutouts in empty Dodger Stadium all making appearances. .
Vroom, ‘Dealer Pain’
Look, buying a car is usually a very little fun experience, and Vroom sums it up perfectly in their Super Bowl commercial, with a guy being tortured in a dealership like a scene from a James Bond movie.
“Do you expect me to rent?”
“No, Mr. Smith, I expect you … to buy.”
Stella Artois, ‘Heartbeat Billionaire’
The luxury beer brand (if there is one) is diving into Super Bowl advertising space this year with Grammy-winning musician Lenny Kravitz and his hit song “It Ain’t Over (Til It’s Over) ) “.
At just 30 seconds, it’s okay, which is about 40 bpm of those 2.5 billion heartbeats. Spend them wisely.
Squarespace, ‘5 to 9’
Make your side your core business – that’s what website builders Squarespace and Dolly Parton want you to know.
In a re-recording of his hit song “9 to 5”, the music icon gives people a little motivation to make their hobby their concert, in a colorful song and dance number in this commercial.
Ford, ‘Finish strong’
Cutting a good piece of American pie, Ford sends a message with its One Minute Before Super Bowl 55 ad: Don’t tire of the pandemic and end on a high.
Featuring bull races, visits by masked hairdressers and medical personnel, the ad urges America to stand strong in the face of adversity. What more ‘Murrica than that?
State Farm, ‘Game Plan’ teaser
You’ve heard of the Patrick Price and the Rodgers Rate, but State Farm is set to introduce an all-new alliteration-based discount this coming Sunday.
In a teaser for a hit commercial coming this Sunday, State Farm is launching its pic with Jake and his khakis reserving a massive guest for the spot.
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