Friday, June 2, 2023

T-Mobile will begin automatically enrolling customers in an ad targeting program

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If you’re a T-Mobile subscriber, you’ll soon be automatically enrolled in a program that will see your online and device usage data sold to advertisers. In one update of the privacy policy spotted by The Wall Street Journal, the carrier said it would start sharing this information with marketing agencies from April 26, unless customers opt out. “We’ve heard a lot that they prefer more relevant ads, which is why we default to this setting,” a T-Mobile spokesperson told WSJ. The new policy will include everyone who came to T-Mobile through the carrier 2020 merger with Sprint. This is notable because Sprint previously allowed its customers to choose to share their data with advertisers.

T-Mobile’s decision to enroll as many of its customers as possible in a program that sells their data to advertisers goes against what we’ve seen recently from tech giants like Google and Apple. It wasn’t until earlier this month that the first one said he would. stop selling ads which are based on a person’s browsing history and do not create any cross-app tracking tools in the future. Apple, meanwhile, will soon require developers explicitly get someone’s permission before following them on websites and apps. It’s even a step beyond the data collection that AT&T and Verizon (Engadget’s parent company) are currently running. While both carriers automatically enroll their subscribers to programs that group them into shared interest groups, as an AT&T or Verizon customer, you don’t have to do everything in your power to prevent your provider from wireless services to share more detailed information about you.

You can opt out of the adware program by opening the T-Mobile app on your phone, tapping on the “More” tab, and then going to the “Advertising and Analytics” section. Disable the option “Use my data to make ads more relevant to me”.


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