Apple Fitness + is take a dose of Dolly. the iPhone the manufacturer’s relatively new subscription exercise service, which requires the use of a Apple Watch, expands to include outdoor walking exercises guided by celebrities, including country music star and philanthropist Dolly Parton. The walks will last 25 to 40 minutes, will only be available to people who have subscribed to the $ 10 per month Fitness + service, and will incorporate Apple Watch in an interesting way: the mobile will display photos, organized by the guide, throughout the walk.
The move is part of an effort to Apple to create the new Fitness +, which competes with a plethora of guided workout apps at a time when many people have ditched their gym memberships in favor of home workouts. The subscription service, like Apple’s other cloud-based offerings, is also a way to attract more customers to Apple’s hardware and software ecosystem.
The feature film, titled “Time to Walk,” kicks off with four celebrity-led walks: one led by Parton, another by Golden State Warriors forward Draymond Green, one by musical artist Shawn Mendes and one by Emmy winner actress Uzo Aduba. , who played in Orange is the new black. The programs are a mixture of conversation and music (the latter being powered by Apple Music, natch).
The Dolly Parton episode, for example, features 12 minutes of Parton telling stories about her family; when she talks about her 11 siblings and recounts their names, a photo of young Dolly appears on Apple Watch. Birds chirp in the background. Parton taps her acrylic nails and explains how the sound of her fingernails against a typewriter inspired “9 to 5”. Then the episode switches to the actual song “9 to 5”, followed by two more Parton tracks. In the Draymond Green episode, the three-time NBA champion tells a nagging love story of his mother and ultimately throws her to Drake’s “Big Rings”. Uzo Aduba even walks with his dog.
It’s been an enjoyable listening experience so far, although getting started requires an almost humorous transfer from the Apple product to the Apple product. You’ll need to go to Fitness + on iPhone, indicate that you want to download the episode to Apple Watch, find the walk in the Workout app in Apple Watch, and pair the watch with headphones. If you have already paired your watch with AirPods, it will suggest you pair AirPods.
But more specifically, it is the first Apple Fitness + product that allows users ignore their screens – well, most of them – and not related to indoor training. Fitness + first launched in mid-December 2020, charging users a monthly fee to access high-intensity interval, strength, yoga, cycling and dance classes led by exuberant instructors. (“Close those rings!” They shout regularly, a nod to Apple Watch’s feature that gamifies daily activity goals.) It’s very peloton-esque, with more integration and promotion. Apple gadgets. However, one obvious omission from the Fitness + app was any kind of outdoor workout experience, which many other fitness apps offer.
Walking is an obvious choice for developing Fitness +; It is the most popular form of exercise in the world, and also one of the most popular activities in the Apple Watch workout app. What’s interesting is that this first batch of walks is kind of a mix of podcasting content and music, instead of fitness instructors giving breathless commands to speed it up or slow it down. Using this formula, Apple is setting the production bar high enough for itself and also tapping into a broader trend of audio experimentation.