Tuesday, November 28, 2023

Apple’s Fitness + on-demand workouts launch on December 14

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What makes the service potentially interesting is how closely it relates to the Apple Watch – starting a video from an iOS device or Apple TV starts the corresponding workout on the Watch, and measurements such as heart rate and calories are transmitted from laptop to laptop. screen. Apple says the service can also suggest workouts that match or differ from a user’s exercise history. And beyond all that, a so-called “Burn Bar” offers more competitive users a glimpse of how their performance in a workout is up to others who have completed it in the past.

To get a clear idea of ​​how much Apple wants Fitness + to stay true, just look at how hard the company is pushing it. People who bought a new Apple Watch after September 15 will get three months of Fitness + service for free, while existing watch owners will get a one-month free trial. However, there’s more to it than that: People who buy an Apple Watch Series 3 or newer will receive six months of free fitness instead.

After these trial periods expire, the service will cost $ 10 / month, or $ 80 / year off if you prefer to pay in advance. Meanwhile, people who bought the highest tier of the Apple One service bundle will get Fitness + – along with Apple Music, News + and the like – for $ 30 / month. Just a reminder: you can share this “Premier” plan with up to five other people through Family Sharing, which makes the bundle much more palatable. If you only care about Fitness +, you can similarly share a single subscription with up to five other “family” members, meaning multiple households could theoretically spend $ 10 per month.

In short, Apple is sweetening this deal quite dramatically, and for good reason. Launches like Apple TV + have proven that for the people of Cupertino, making money on subscriptions up front is less important than giving the service until it becomes difficult to live without. The last time we checked, Apple had just over $ 190 billion in cash – clearly, he can afford to run Fitness + at a loss for a while, and most likely will.


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