Monday, June 5, 2023

GoPro’s new Quik app creates highlight reels from your favorite photos

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Since 2019, GoPro has worked to streamline its two mobile apps into a single experiment. To date, that project is complete, with the company merging its GoPro and Quik apps into a single offering named after the latter. In its latest iteration, Quik also has a new lens. According to the company, the app is something anyone can use, whether or not they have a GoPro camera, to manage their media library and rediscover their favorite memories.

At a time when so many photo library apps are being added AI components To help people select and organize their best shots and clips, GoPro’s approach is refreshing old-fashioned. You import photos and videos simply by using the share sheet on your iPhone or Android device. Once you’ve installed the app, the idea of ​​importing your favorite captures consistently. You can also copy any media you already have in your Camera Roll at any time. It’s a very manual approach, but the way GoPro sees it, you don’t need any software to identify your favorite memories for you.

It’s after your photos and videos are in the Quik app that the software does its job. You’ll see your imports live in a section of the app that GoPro calls the Wall Wall. As you add more photos and videos, it organizes them into events and generates memorable videos. GoPro claims these will improve as you import more photos and videos, but the app also comes with built-in editing tools, letting you do things like trim the length of a clip. and adjust the exposure, contrast and saturation of the image. There are 13 templates to get you started and a rotating library of royalty-free tracks that Quik will automatically sync with your flagship tapes. And if all you want is a way to remotely control your GoPro camera and transfer photos and videos from it to your mobile device, Quik can do that too.

When you combine these features, you get an app that combines Google Photos and Apple extracts, and which GoPro believes will be important to its business. The company plans to monetize Quik by introducing a new subscription. Priced at $ 2 per month or $ 10 per year, it unlocks the full list of app features, including a GoPro you plan to add later in the year: unlimited backups of all photos and videos you import into the app in their original cloud quality. If you are already a GoPro subscriber, premium Quik features are included with your subscription.

Quik is available for download today on Android and iOS.


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