Sunday, February 25, 2024

Lucasfilm Games is back, but only as a brand

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For many, Lucasfilm Games conjures up fuzzy sensations. Maze: the computer game, perhaps, or the many titles published under the LucasArts name, including The secret of the monkey island, Tentacle day and Grim Fandango. It has been a while since Lucasfilm was associated with video games. This is because the LucasArts team was actually arrested following Disney’s acquisition of Lucasfilm in 2012. The name is being relaunched, however, for all games that use the studio’s IP. “Lucasfilm Games is now the official identity for all Lucasfilm games, a name that encompasses the company’s rich catalog of video games and its look to the future,” a message on Explain.

This means that you should see the Lucasfilm logo on future Star Wars video games. Dedicated accounts have also been created on Twitter and Facebook to share updates on Lucasilm Games projects. To mark the occasion, a brief sizzle coil was also posted on the official Star Wars YouTube account. Lucasfilm does not seem interested in becoming a developer again. Instead, he seems content to be a licensor, working with third-party studios that can best leverage his beloved brands. The strategy makes sense: Marvel, another Disney-owned property, has found success partnering with developers such as Insomniac (Marvel’s Spider-Man and Miles Morales) and, to a lesser extent, Square Enix (Marvel’s Avengers).


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