Chances are, while you’ve been stuck at home this winter (and last fall, last summer, and last spring) you’ve reorganized yourself a bit at home. (Or at least, you thought about it.)
Home organization guru Marie Kondo launches a new collection of storage products with The Container Store based on Kondo’s signature KonMari method.
“If anything, the pandemic has reinforced the importance of tidying up and organizing the house,” Kondo says Fortune by email. “Your home has become your office, your school, your daycare, your gym, your everything.”
The Container Store x KonMari line includes over 100 sustainably sourced products, all designed with the familiar Kondo theme “to bring joy” while keeping every room in your home tidy.
“When I moved to the United States, I wanted to learn more about the storage and organizing business in that country, so I visited The Container Store to do some research. I was very impressed! Kondo said. “So when I was looking to develop products, I knew they could come up with a versatile line that would also bring joy.”
The assortment of products – including rattan wicker baskets, children’s wall shelves, a 3 tier bamboo extendable shelf for your cooking condiments and the colorful “Calm & Clarity” desk organization set light gray – is believed to be made from premium materials and affect multiple areas of the home, including closets, kitchen, home office, and children’s play areas, while complementing a variety of styles and pre-existing aesthetics at home.
“I’ve learned over the years that people like different designs and have different tastes, so it was important that this collaboration offered variety but was made with high quality materials,” Kondo says. “I am also delighted that we were able to incorporate some aspects of my Japanese heritage into the collaboration. For example, the “shoji” collection was inspired by the latticework of traditional Japanese partitions. These bamboo organizers are both functional and stylish, just like traditional shoji. “
Kondo says she especially likes Hikidashi storage boxes for keeping clothes tidy in drawers, which she describes as the “ultimate storage solution.”
“We tested many sizes until we found the optimal dimensions and configurations for the drawers and cupboards,” Kondo explains. “Made from strong and durable paper, they’re perfect for organizing your most valuable clothing, accessories and items.”
While Kondo enjoyed enormous success and popularity through his books, home products and a hit Netflix series Storage with Marie Kondo, the expansion of its brand through consumer products has not gone without criticism. One of the pillars of his method of organization is to clean up the clutter and throw away what you don’t need or what doesn’t bring joy. So, that someone who has made their mark on decluttering your life and your home is then selling you more stuff seems counterintuitive.
But Kondo was keen to stress that the decision to throw something or not is a subjective one, and it’s not always about getting rid of anything you might have in excess (see: The controversy of the books) but maybe giving it new life.
The start of the collaboration with The Container Store, also the animator’s favorite retailer of another Netflix interior design series The house edit: Suit a little over a year after the release of the KonMari e-commerce store curated by Kondo, which offers high-end products, organized by activity (as opposed to a breakdown by room), such as dinners, bathing routines, aromatherapy and purification rituals.
The collection will be available starting this month in The Container Store’s online store as well as in physical stores currently open across the country.
“I hope the items from my collaboration with The Container Store will keep people’s precious items safe for years to come,” Kondo says. “Plus, there’s no better time to tidy up than at the start of a New Year. So I wanted to make sure that we had the right storage and organization tools for people to get the job done. “
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