“MediaTek has also been able to capitalize on the divide created by the US ban on Huawei,” Counterpoint Research Director Dale Gai said. “Affordable MediaTek chips manufactured by TSMC have become the first option for many OEMs to quickly fill the void left by Huawei’s absence. Huawei had also previously purchased a significant amount of chipsets before the ban. “
While MediaTek’s most lucrative markets may be overseas, the company has started to make inroads in the United States. True, Qualcomm still has a distinct advantage, but the T-Mobile variant of LG’s avant-garde Velvet smartphone ran on one of MediaTek’s Dimensity 1000 chipsets, and some felt it had the potential to outperform the Snapdragon 765 used in other carrier models.
The global shift to 5G shows no signs of slowing down, but many developing markets will not be able to adopt the technology as quickly as mature markets. In the meantime, MediaTek is clearly banking on the demand for affordable mid-range chipsets to reach new heights – and we can’t blame them.