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While the PS5 started running, Sony also confirmed that he was losing money on every PS5 he sold because he set “strategic prices for PS5 hardware that were … lower than manufacturing costs.” The cost of the launch itself also reduces the potential profits, as you would expect with a brand new console.
Sony Electronics also performed well in the company’s last quarter (fiscal Q3), with revenue down slightly but operating profit up 25.4% to 105.8 million yen ($ 1 billion ). Sony attributed this to increased TV revenue, a better product mix, and lower operating costs in its mobile division. However, mobile and camera sales declined in 2019, continuing a trend with Sony and the industry in general (except Apple).
Overall, Sony did pretty well this quarter, posting profitability across all of its segments with sales and operating profit up 9.5 and 20 percent, respectively – games, once again. , on your mind. Now Sony just has to speed up manufacturing so that anyone who wants a PS5 console can get one.
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