Twitter wants a slice of the growing newsletter industry. Today, the company announced that he acquired Revue for an undisclosed sum. The latter is one of the best known services for creating and managing a newsletter – the other being Substack – which is automatically sent to subscribers’ inboxes. In a blog post, Twitter argued that the newsletters were a natural expansion of its platform. Many writers, after all, use Twitter to build an audience and promote their work which, for an ever-growing number of journalists and content creators, includes a newsletter.
“Our goal is to make it easier for them to connect with their followers, while also helping readers learn more about writers and their content,” Twitter’s Kayvon Beykpour and Mike Park co-wrote in the blog post. For now, Twitter and Revue will remain mostly separate. But Twitter “imagines” many ways to bring the two services together. There might be a newsletter signup button, for example, next to the regular Twitter follow option. The company also hinted at “new settings” that would allow newsletter editors to converse with their subscribers. “Everything will work fine on Twitter,” the blog post said.