Monday, July 15, 2024

Who has the most confidence in this crisis? Business

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Public trust is scarce these days. This is a clear conclusion from the events of the past week, and it is also the conclusion of the annual global Edelman Trust Barometer survey, released this morning. Confidence in governments has plummeted during the pandemic, and confidence in the media is at an all time high. A clear majority of those who responded – 57% – “believe that government leaders, business leaders and journalists are deliberately trying to mislead people by saying things they know to be wrong”.

But here’s a surprising development: Corporations have become the most trusted institution of the crisis, replacing government. And despite layoffs, time off and other reductions during the downturn, survey respondents cite “my employer” as their most trusted source of information.

It’s an honor to the number of companies that have managed the pandemic, prioritizing the safety concerns of their employees. It is also an opportunity. How businesses use this newfound trust in the coming months will be worth watching. You can find the full survey results here.

Separately, Dropbox CEO Drew Houston wrote an article for Fortune claiming that “the rise of remote work is the best thing that has happened to knowledge work for generations.” Companies that embrace remote working in the post-pandemic world “will attract the best talent, ship the best products, and gain the most market share.” But they will also need to make major changes – redesigning offices to foster human relations, rethinking the work week to allow flexibility around individual needs and changing the way work is managed and monitored. You can read the full article here.

More news below. And discover our new columnist S. Mitra Kalita on the role of mentoring in the new world of work. It’s on the Smarter Working hub, here.

Alan murray


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