Thursday, March 30, 2023

Apple Says Record $ 540 Million Spent On Apps This New Years Day

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If you thought Apple device owners would splurge on apps during the holiday season when they were stuck at home … you guessed it right. Apple has revealed that the App Store broke a single-day spending record on New Years Day, with people spending more than $ 540 million. There was also good growth, with people spending $ 1.8 billion between Christmas Eve and New Years Eve.

Most of the holiday week’s spending was on games, Apple said, although that includes other digital “goods and services”. Notably, this is despite Apple start-up Fortnite out of store – the company could not count on these in-app purchases to strengthen its results.


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